We don't follow a spray and pray approach to PR, we connect with key platforms to provide them with high level, tailored and relevant content for their audiences.
Sending articles to the media without the full PR service is pointless. Effective media relations and publicity is about the relationship and trust that your business has with these media. Shooting in the dark by sending out an article and hoping it will be published, is not good PR.
We provide you with:
- A targeted media list with our recommendations
- Finding the right angles and approach for the media you want to reach
- Proactively coming up with newsworthy ideas aligned to their content calendars, calendar days, relevant news and events
- Discussions with the media about your business and stories
- Seeking out content partnerships with the media
- Finding creative ways to engage with bloggers and influencers to ensure top of mind awareness
- Engaging with media on a daily basis through personal contact and on digital platforms
- Monitoring discussions and articles featured about your business