Extraordinary, interesting content and visuals is essential to the success of your newsletters and marketing efforts. We understand what works and what doesn't to attract the attention of different audiences to ensure they respond and engage with your company.
The power of email
With a strong content marketing approach, email is more powerful than ever. Social media and mobile marketing may get all the attention, but email moves the conversation about your business to a more personal environment — the in-box.
All of us are far too familiar with email newsletters that waste our time, annoy us, and are obviously spam. Those don’t work.
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you.
Good email content strengthens your relationship with your audience through imaginative subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, subject specific content your prospect needs and will share with others (inspiring referrals and word-of-mouth).
- We have been conceptualising, designing and writing for our clients for two decades, first in the traditional print sense and now for email and the web
- We know how to create compelling content that will be noticed, read and responded to
- We also understand the legal regulations so that your email marketing and newsletters do not contravene email marketing laws