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Press Release & Article Writing

The traditional press release has changed but the need for quality content has not. While many have said the press release is dead, as long as you provide high quality and relevant content, links, pictures and information to targeted channels in the format they want it, there is room for your editorials. The days of sending out a press release on mass are over. It’s all about tailoring and targeting.

Be Noticed by Media

  • Angles and editorials must be relevant
  • Adapted to the channel's needs
  • Link angles to current news and events
  • Provide opinions and thought leadership
  • Provide media with value
  • Create news in a live newsroom environment
  • Articles must be current and topical
  • Provide background articles and links
  • Include creative imagery and videos for online channels

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