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Marketing Communications Strategy

A 360 degree marketing communications strategy is essential to any business and must incorporate all the elements of the marketing mix, not just PR. We have the expertise to conduct market research, swot analysis, competitor analysis, positioning and messaging, branding recommendations, in-depth marketing communications and implementation plans for both internal and external marketing communications strategies.

Many businesses employ a “just do it” approach to their marketing communications, however a well thought out strategy and plan allows you to focus your marketing and communications efforts, making sure that all activities work together to support the big picture and fit within your budget.

Our strategies include:

  • Market research and insights
  • Clearly defined business, marketing and sales goals
  • Market needs analysis
  • Competitive analysis
  • Positioning
  • Value proposition
  • Brand promise & traits
  • Sales Plan
  • Target markets
  • Recommended marketing tactics
  • Implementation Plan
  • Resource plans
  • Budget

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