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PR Strategy

Every great PR campaign starts out with a solid strategy that is achievable, within budget and will produce results.

    • Knowing your audiences is one of the most important parts of any communications initiative.
    • Knowing your key influencers is vital and includes journalists, producers, bloggers, influencers that talk to your audience on a regular basis.
    • Your messaging will need to be tailored for different audiences and is a crucial part of the PR strategy.
    • Preparing for the bad is essential with a proper crises management plan in place. This should detail who is in charge of handling press inquiries, ensuring they have been trained, anticipating each possible crisis and developing a response and solution for the problem.

Our strategies include:

    • Analysing research or conducting research on your behalf
    • Setting objectives aligned to marketing and business objectives
    • Defining audiences
    • Messaging
    • Identifying the right tactics to achieve the objectives
    • Implementation plan with timelines
    • Crises communications plan
    • Reviews and measurement
    • Budget

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